Barcelona to feature Olivia Rodrigo as shirt sponsor vs. Real Madrid
Pop star Olivia Rodrigo will become the latest artist to appear on the front of Barcelona's jersey in the upcoming El Clásico match against Real Madrid on May 10.
africa.espn.comHere’s the latest on Olivia Rodrigo and FC Barcelona, based on the most recent reporting I can access.
Olivia Rodrigo has been linked to Barcelona in a high-profile crossover, with reports stating her logo will appear on FC Barcelona’s jersey for El Clásico against Real Madrid on May 10, 2026. This partnership is part of Barcelona’s collaboration with Spotify, following other artists who have appeared on the kit in past campaigns. This marks a notable intersection of music and football marketing, and Rodrigo has been actively promoting her forthcoming album around these events.[3][4]
In addition to the jersey sponsorship, there have been multiple pieces highlighting her achievements around this period, including the release of new music and announcements about upcoming performances, such as a one-night Barcelona event tied to Spotify campaigns. These developments align with her stated rollout for her third studio album, You Seem Pretty Sad for a Girl So in Love, expected later in 2026.[2][5]
Public reactions to the collaboration have been varied, but the coverage emphasizes the crossover appeal and the idea of a pop artist becoming a visible face (and logo) for a historic football club during a marquee match. Coverage from major outlets has framed this as a milestone for cross-industry partnerships in sports and entertainment.[4][3]
Illustration of the gist:
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Pop star Olivia Rodrigo will become the latest artist to appear on the front of Barcelona's jersey in the upcoming El Clásico match against Real Madrid on May 10.
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www.newsnow.co.ukOlivia Rodrigo - News - IMDb - Movies, TV, Celebs, and more...
www.imdb.comSeven minutes before Olivia Rodrigo gets on the phone, Billboard announces that her new single, 'Drop Dead,' has debuted at number one on the Hot 100. When I mention this, she becomes almost too shy…
www.vogue.comFC Barcelona will wear a special Olivia Rodrigo jersey during its upcoming El Clásico match against Real Madrid on May 10 at Spotify Camp Nou. The announcement confirmed that Rodrigo’s OR logo will replace the usual Spotify mark on the front of the team’s shirt. Barça Femení will debut the jersey first during its Liga F match against Levante UD on May 6. The campaign is part of FC Barcelona’s ongoing partnership with Spotify, which has previousl…
ground.newsPop star Olivia Rodrigo will become the latest artist to appear on the front of Barcelona's jersey in the upcoming El Clásico match against Real Madrid on May 10.
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