94% of Americans Plan to Celebrate Thanksgiving and Turkey Remains the Star of the Table - Press Releases

Thanksgiving Celebrations Remain Strong in the U.S.

New research from the National Turkey Federation (NTF) reveals that Thanksgiving traditions are continuing to thrive across America, with turkey still the focal point at the holiday table.

High Participation in Thanksgiving

According to recent consumer polling by NTF, 94% of Americans plan to celebrate Thanksgiving this year. This highlights how gratitude, family, and good food remain essential themes of the holiday season.

Turkey as the Holiday Staple

NTF estimates that nearly 30 million turkeys will be enjoyed nationwide during Thanksgiving. Maintaining classic traditions, 87% of celebrants say turkey is part of their holiday meal most years, and 74% intend to serve a whole bird.

Gathering Sizes and Hosting Trends

This reinforces that Thanksgiving remains a key occasion for coming together, sharing, and expressing thanks.

Turkey Preparation Styles

Traditional cooking methods prevail, with 65% of Americans roasting their turkey in the oven. Other popular preparation styles include:

These options illustrate the diverse ways Americans enjoy the holiday’s centerpiece protein.

"Thanksgiving traditions are thriving, and turkey continues to take center stage at the holiday table." – National Turkey Federation

Author's summary: Thanksgiving remains a much-loved tradition, with 94% of Americans celebrating and turkey firmly holding its place as the holiday’s centerpiece.

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National Turkey Federation National Turkey Federation — 2025-11-04

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