Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery has launched its biggest festive multi-channel campaign to date, crafted in-house and directed by Vince Peone through The Gate. The Christmas TV spot features Davina McCall, Emma Willis, and Mike Wedderburn as they bring seasonal cheer and announce the lottery’s record-breaking £38.2 million prize fund.
Fred Sirieix’s Daring Entrance
Adding a touch of excitement, Fred Sirieix makes a skydiving appearance from the lottery’s iconic red blimp, landing at contestants’ doors to pose the question:
“Could your door be the winning one?”
He encourages viewers to register before the sign-up cutoff at midnight on Sunday, November 30.
Expanding Reach and Excitement
The campaign peaks during the weekend leading up to the registration deadline. It integrates voiceovers and continuity break takeovers on major broadcasters, including ITV and Channel 4, with appearances around popular shows such as Gogglebox and I’m A Celebrity. Beyond television, the initiative extends through a partnership with Goalhanger Podcasts, weaving the festive message into the successful The Rest Is series.
Author’s Summary
This year’s People’s Postcode Lottery Christmas campaign combines celebrity flair and bold stunts to spread festive delight and drive participation ahead of the record prize draw.
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