When broadcasting meets mobile gaming inside a shifting media market

When Broadcasting Meets Mobile Gaming Inside a Shifting Media Market

Mobile gaming is rapidly growing across the Asia-Pacific region, and broadcasters are starting to see it not as a rival but as a new way to engage audiences. In New Zealand, where mobile connectivity and streaming usage rank among the highest worldwide, the convergence of broadcasting and interactive play is transforming entertainment experiences.

Changes in the Entertainment Industry

The entertainment landscape has changed dramatically over the past decade, with streaming being just the starting point. New content formats, including esports broadcasts and short-form videos, are redefining how people consume media and focus their attention.

New Zealand’s Leading Role

New Zealand stands out as an example of digital media and interactive entertainment blending seamlessly. The country boasts some of the fastest mobile networks and a very high smartphone penetration rate, which influences how consumers engage with entertainment.

The Mobile-First Shift in Entertainment

Mobile gaming and streaming in New Zealand have shifted consumer preferences toward portable devices.
Statista estimated that mobile penetration in New Zealand surpassed 94% in 2024.
The Interactive Games and Entertainment Association (IGEA) reported local video game consumer sales reached NZ$587 million in the 2024 financial year.

“With some of the world’s fastest mobile networks and one of the highest smartphone penetration rates, New Zealand has become a notable example of how digital media and interactive entertainment can merge.”

As entertainment continues evolving, mobile gaming and broadcasting together offer fresh opportunities for audience engagement.

Summary: The fusion of broadcasting and mobile gaming, especially evident in New Zealand’s advanced mobile environment, is reshaping how audiences engage with entertainment content globally.

Advanced Television — 2025-11-07