MSNBC Rebrands as MS NOW
MSNBC, the network hosting Rachel Maddow, Chris Hayes, Nicolle Wallace, and Joe Scarborough, is preparing to change its name to MS NOW, which stands for "My Source News Opinion World."
Ad Campaign Launch
On Tuesday, November 5, MSNBC released two 60-second advertisements promoting the upcoming change. The official switch to MS NOW will take place on Saturday, November 9, coinciding with the network's Election Day coverage.
Focus on Election Coverage
The network anticipates increased viewer interest during coverage of major races, including the New York City mayoral election and the gubernatorial contests in New Jersey and Virginia.
Content of the Advertisements
- One ad features Rachel Maddow reciting the preamble of the US Constitution while showing MSNBC personalities and historical footage of civil rights events.
- Another advertisement presents Maya Angelou reading her 1996 poem "Human Family" to the United Nations, emphasizing unity:
"We are more alike, my friends, than we are unalike."
This line is repeated three times in the ad.
Campaign Details
The $20 million campaign aims to make the MS NOW brand memorable for viewers, according to The New York Times.
Future Advertisement Preview
A third ad yet to be released will feature actor Martin Sheen, famous for his role as President Jed Bartlet in the political drama "The West Wing."
Author’s Summary
The rebranding to MS NOW is supported by a significant ad campaign tied to Election Day, blending history and unity themes to engage viewers.