PepsiCo Unveils New Logo and Global Rebrand
PepsiCo has introduced a refreshed logo and corporate identity that embody its global vision and evolving brand essence.
History and Brand Evolution
PepsiCo’s journey began 60 years ago with the merger of two iconic brands: Pepsi and Lay’s. Over time, the company expanded into a portfolio of more than 500 brands, including Tostitos, Gatorade, Quaker, Siete, and Poppi, supported by over 300,000 employees worldwide.
PepsiCo’s reach spans from local corner stores in Kansas to homes in Cairo, busy streets in São Paulo, and shops in Shanghai.
New Corporate Identity
After nearly 25 years with the same corporate brand, PepsiCo is introducing a modernized identity to match its current and future ambitions. The updated logo, reflecting changes from 1965 to 2025, emphasizes a more approachable, contemporary, and purpose-driven image.
The new look is more than just a logo - it’s a symbol of transformation that captures the energy, optimism, and ambition of PepsiCo in 2025 and beyond.
This identity highlights PepsiCo’s focus on consumer-centricity, innovation, and sustainability, supported by pep+, its global initiative for positive impact.
Global Impact and Vision
- Over 500 brands under the PepsiCo umbrella
- More than 300,000 employees worldwide
- Presence in diverse markets from Kansas to Shanghai
- Commitment to sustainability and innovation through pep+
PepsiCo’s new corporate image marks a significant step in its continuous transformation and dedication to creating lasting global value.
PepsiCo’s story began 60 years ago with the union of two of the world’s most iconic brands - Pepsi and Lay’s.
Author’s summary: PepsiCo refreshes its brand after 25 years, introducing a modern logo that embraces innovation, global consumer connection, and sustainability through its pep+ platform.
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