A South Korean court has ruled against NewJeans’ rebrand to NJZ- RUSSH

South Korean Court Blocks NewJeans' Rebrand to NJZ

K-pop sensation NewJeans, known for their rapid rise in the industry, planned to rebrand as NJZ in early 2025. However, a recent court ruling has stopped this change, enforcing their contract under the name NewJeans with their label until 2029.

NewJeans’ Achievements and Impact

The group debuted in 2022 with their hit single "Attention," which earned them a Guinness World Record for the fastest K-pop act to reach one billion Spotify streams. Their success continued with popular tracks like "SuperShy" and "ETA," and they even headlined Lollapalooza in 2024, showcasing their global appeal.

Controversies and Rebranding Plans

Tensions between NewJeans and their record label, ADOR, have led to the rebranding announcement in February 2025. Despite the planned name change, the court ruling has forced them to maintain their original group name for the foreseeable future.

"Even though we have to leave our previous name behind us for a bit, we’re not fully moving on from it. And we don’t want to either, because (being NewJeans) was still a very special period of time to us, and it’s something that our fans also probably hold really dear."

— Hanni, NewJeans member, speaking to CNN

Future Outlook

Hanni shared insights about the rebrand’s significance, emphasizing the enduring connection the group and fans have with the NewJeans name, illustrating that the identity holds sentimental value beyond business decisions.

Author's Summary: NewJeans’ attempt to rebrand as NJZ was halted by a court ruling, reflecting ongoing tensions with their label and the lasting bond with their original identity among fans and the group.

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RUSSH RUSSH — 2025-11-04

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