The Grocer’s New Product & Packaging Awards 2025: Alcohol-free
Our judges praised the non-alcoholic G&T for its "citrus and zesty" aroma, highlighted by distinct botanical notes such as juniper and a "lingering bitter finish."
Marking Fever-Tree’s debut in the alcohol-free ready-to-drink (RTD) market, the Mediterranean G&T is low in calories and contains no artificial flavors or sweeteners. This offers a guilt-free way to enjoy a G&T without sacrificing quality or flavor.
“Citrus and zesty” scent, followed by clear notes of botanicals like juniper and a “lingering bitter finish,” all thanks to an “ingredients list faithful to the botanicals contained in gin.”
Judges also noted a premium feel to the product, which, combined with a price of £1.90, presents excellent value for those seeking to reduce alcohol consumption.
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Author's summary: The alcohol-free Mediterranean G&T by Fever-Tree offers a premium, flavorful, and low-calorie alternative, praised for its authentic botanical profile and great value.