KPop Demon Hunters Dolls by Mattel Announced
Netflix’s popular animated series KPop Demon Hunters is expanding its brand with a new set of fashion dolls produced by Mattel. The collection features the fan-favorite characters Rumi, Mira, and Zoey as part of the HUNTR/X “What It Sounds Like” series.
Product Details and Pricing
- The collectible three-pack is priced at $150.
- Pre-orders will open on November 12 via Mattel Creations.
- Shipping is scheduled for Fall 2026.
- Each doll wears the characters’ sparkling finale outfits and includes screen-accurate weapons.
- The dolls feature luxurious fabrics and specially styled hair designed to capture the spotlight.
- A Certificate of Authenticity is included with each set.
Broader Merchandising Partnership
This doll release is part of a larger collaboration between Netflix, Mattel, and Hasbro announced last month. The partnership will bring a variety of KPop Demon Hunters merchandise to market, including toys, games, and cosplay accessories.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
She added, “This marks the first time Netflix has collaborated with both Mattel and Hasbro, allowing fans to finally access the dolls, games, and merch they’ve eagerly demanded on every social platform.”
Author’s Summary
The collaboration between Netflix and Mattel brings beloved KPop Demon Hunters characters to life as premium dolls, fulfilling fan demand and expanding the franchise’s merchandising reach.