Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Mattel Launches ‘KPop Demon Hunters’ HUNTR/X Dolls

Less than a month after partnering with Netflix’s KPop Demon Hunters, Mattel is releasing its first licensed toy collection: a three-pack of fully articulated HUNTR/X dolls.

Doll Set Features

The set, named What It Sounds Like, features Rumi, Mira, and Zoey reimagined as fashion dolls. Each doll showcases their iconic outfits from the film’s finale, complete with signature weapons and hairstyles.

“These toys are ready for a takedown.” | Source: Mattel

Packaging and Availability

The dolls come in a shining, lightstick-inspired box. They will be available for presale on Mattel Creations starting November 12, with shipping scheduled for next fall.

“This Rumi doll is gonna be golden.” | Source: Mattel/The Toy Book

Future Releases

This collection marks Mattel’s first drop as the franchise’s global co-master toy licensee alongside Hasbro. Fans can expect more merchandise throughout the coming year.

“Fans of all ages can shine like they're born to be.” | Source: Mattel/The Toy Book

Summary

The new HUNTR/X doll series by Mattel brings the dynamic characters of KPop Demon Hunters to life with detailed fashion dolls, launching a promising merchandise lineup for fans.

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The Toy Book The Toy Book — 2025-11-07

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