Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Toy company Mattel is launching a fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. The collection includes a three-pack featuring the characters Rumi, Mira, and Zoey from the movie's fictional girl group HUNTR/X.
Collection Details
- Dolls dressed in the characters' finale performance outfits
- Includes signature weapons, fabrics, and styled hair
- Exclusive availability through Mattel Creations
- Pre-sales start November 12, 2025
- Shipping scheduled for fall 2026
Licensing and Market
This fashion doll set marks Mattel's first release tied to the KPop Demon Hunters franchise. In October, Mattel secured global co-master toy licensing rights for the property alongside Hasbro.
The collection aims to appeal to both fans of the film and collectors of fashion dolls.
Netflix has designated "KPop Demon Hunters" as its most popular movie of all time based on viewing metrics.
Purchases made through Mattel Creations will include a certificate of authenticity.
Author's Summary
Mattel’s new fashion doll collection, featuring characters from Netflix's top-rated KPop Demon Hunters, blends detailed design with exclusive availability, targeting dedicated fans and collectors alike.