West Coast Eagles Announce Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia as a Platinum Partner, supporting the club’s AFL, AFLW, and Wheelchair football teams. This sponsorship is Allianz’s first major sporting alliance in Western Australia and reflects its commitment to expanding community programs nationwide.
Club Leadership Highlights Partnership
West Coast Eagles CEO Don Pyke emphasized the alignment between Allianz and the club’s core values. He stated:
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.
Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Branding and Sponsorship Details
- Allianz branding will appear on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will be the shorts partner for the AFLW team and a major partner of the Wheelchair team.
Community Initiative Launch
The partnership will debut with a joint community project supporting Foodbank WA’s Give a Feed appeal, which delivers Christmas food hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to assist in delivery before Christmas.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
Summary
This collaboration seamlessly integrates Allianz’s community-driven approach with the West Coast Eagles’ inclusive sports programs, promising positive impacts both on and off the field.
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