The West Coast Eagles revealed a significant new partnership with Allianz Australia on Monday. Allianz Australia will support the Club’s AFL, AFLW, and Wheelchair football teams for the next four years.
Allianz Australia, part of the Allianz Group—recognized as the world’s top insurance brand in 2025*—offers "Care you can count on" to over four million Australian customers. Their products cover home, car, business, and general insurance.
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Their support will enhance our AFL, AFLW, and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.”
“We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Allianz Australia’s branding will appear prominently on the West Coast Eagles’ AFL match guernseys neckline, training apparel, media backdrops, and gameday signage both at Optus Stadium and during away games.
Author’s summary: The West Coast Eagles’ new four-year partnership with Allianz Australia strengthens community ties and reinforces support across their AFL, AFLW, and Wheelchair football teams.