Cebu Pacific Showcases Philippines in Japan via Pop-up
On November 8 and 9, Cebu Pacific (CEB), the Philippines’ leading airline, held a two-day pop-up event at Shibuya 109 to share the warmth and joy of Filipino culture with Japan.
“Japan is a key market for us, and we continue to see strong growth in travel between our countries,” said Xander Lao, CEB President and Chief Commercial Officer, during a press conference in Tokyo. “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific,” he added.
Carmina Romero, CEB spokesperson, explained that the event is part of the airline’s inbound tourism campaign, “Fly to Your Happy Philippines,” which aims to inspire more Japanese visitors to explore the Philippines’ famous islands and attractions.
- Visitors experienced a simulated CEB flight.
- They explored virtual tours of Cebu, Boracay, Bohol, and Palawan.
- A raffle gave a chance to win free round-trip tickets to the Philippines.
CEB offers direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, making it the largest Philippine carrier serving Japan.
“Japan is a key market for us, and we continue to see strong growth in travel between our countries.” — Xander Lao, CEB President and Chief Commercial Officer
Summary: Cebu Pacific’s pop-up event in Tokyo highlights the growing travel ties between Japan and the Philippines, boosting tourism with unique experiences and affordable flights.