Nielsen Reveals Indonesia's Biggest Advertisers
Nielsen Ad Intel data shows Indonesia's top advertisers and fastest-growing ad sectors in H1 2025.
Unilever leads the market, with beverages, smartphones, and food dominating category spend.
Service sectors, including personal services and property ads, more than doubled, signaling renewed consumer confidence.
- Top advertisers: Unilever, Wings, Mayora
- Major spenders: Nestlé, Indofood, Ajinomoto Indonesia, Aqua, Tempo Scan Pacific
Indonesia's advertising landscape is being reshaped by both familiar FMCG giants and fast-growing service sectors.
Author's summary: Nielsen reveals Indonesia's top advertisers in H1 2025.
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