Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie makeup launch is a nostalgic reference to her brand's debut in 2015, specifically her rebellious King Kylie era.
Jenner began teasing the collection on October 11, responding to fan comments begging for the return of the brand's original iconic teal shades and grungy packaging. She confirmed the return of her alter ego in a brief clip, captioned,
"TOMORROW … ON SNAPCHAT @ KING KYLIE"
The collection is a celebration of 10 years since the brand's debut, bringing back the edgy mid-2010s glam. Jenner is known to have promoted her products on her Snapchat stories in the past.
Author's summary: Kylie Jenner's new makeup collection is a nostalgic nod to her King Kylie era.