Rethinking Broadcasting: Strategies for Survival and Growth
Andrew Bunten, COO of video entertainment at Irdeto, explores the necessary strategies for broadcasters to thrive in a rapidly evolving marketplace.
The broadcasting industry is at a pivotal moment, marked by constant change and dramatic shifts in audience engagement and revenue generation. Despite possessing a rich heritage deeply embedded in local culture, a central tension arises: does this heritage become a barrier to innovation or a source of strength as broadcasters evolve?
Transformation, according to industry leaders, is no longer optional, it is essential.
To navigate this complex landscape, broadcasters must address three core imperatives:
- adapting to shifting audience consumption habits
- novel monetisation strategies
- strategically embracing multi-platform distribution
Linear television viewership is continuing its steady decline.
Author's summary: Broadcasters must adapt to survive.
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