Making Culture Count: The Importance of Better Data
Data is crucial in demonstrating the impact of culture, yet the current evidence is narrow and fragmented, obscuring its true value.
According to Stephen Dobson and Liz Harrop of the Centre for Cultural Value, a UK Cultural Data Observatory could provide the necessary evidence to drive fair investment and growth.
Cultural producers, artists, and organizations are aware of the difference their work makes, but often struggle to capture and articulate the far-reaching impacts and value of cultural activity when asked by funders, government, or partners.
Current methods, such as ticket sales, attendance figures, or feedback surveys, tend to focus on formal activity or individual projects, rather than the broader impact of cultural activity.
Data is vital to demonstrate culture’s impact, yet narrow, fragmented evidence continues to obscure its true value.
A more comprehensive approach to data collection is needed to fully understand the value of culture and make informed decisions about investment and growth.
Author's summary: Better data is needed to demonstrate culture's impact.
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