Italy's Mafia Uses TikTok to Rebrand and Reach Followers
A new study finds that Italy's crime clans are utilizing TikTok to rebrand themselves.
They are turning mafia codes into emojis, viral trends, and livestream "matches", some of which are even used to launder money.
It only takes one emoji to spread a mafia message.
- Glamorizing criminal life on TikTok
- Recruiting followers
- Experimenting with new forms of money laundering
According to a report by Fondazione Magna Grecia, titled "Mafias in the Digital Age", Italy's mafia is shifting from silence to spectacle on TikTok.
Author's summary: Italian mafia uses TikTok for rebranding.
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