At the Mercury Awards, Sam Fender’s Picante fit was a Northern love-in

Sam Fender Wins Mercury Award in Style

Musician Sam Fender, from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album People Watching.

Fender, 31, chose to wear a Picante T-shirt, co-designed by a northerner from Manchester, to the event, showcasing his northern pride.

Fender wore the T-shirt with a pair of black jeans and black boots, opting for a casual look over a slick suit.

Author's summary: Sam Fender wins Mercury Award wearing Picante T-shirt.

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British GQ British GQ — 2025-10-17

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