Musician Sam Fender, from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album People Watching.
Fender, 31, chose to wear a Picante T-shirt, co-designed by a northerner from Manchester, to the event, showcasing his northern pride.
Fender wore the T-shirt with a pair of black jeans and black boots, opting for a casual look over a slick suit.
Author's summary: Sam Fender wins Mercury Award wearing Picante T-shirt.