Inflation Drives Brand Switching in Nigeria
Rising inflation and shrinking disposable income have led to an increase in brand switching among Nigerian shoppers, with 6 in 10 switching brands in 2025.
According to the "NIQ 2025 Consumer Outlook survey" by NielsenIQ, a global data and analytics company, many Nigerian consumers are prioritizing affordability and value over brand loyalty due to inflation.
- Household essentials have seen high levels of brand switching, reflecting pressure on household budgets.
- Nigerian shoppers are rethinking their purchases, seeking value and affordability as inflation erodes their purchasing power.
Almost six in every ten shoppers have switched brands in the past year due to increased prices.
Author's summary: Inflation drives brand switching in Nigeria.
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