Bible sales in the US skyrocketed after Charlie Kirk's assassination, with 2.4 million Bibles sold in September, a 36% increase from September 2024.
September brought a wave of troubling events—violence, geopolitical tensions and economic uncertainty—underscoring a pattern: In times of crisis, more people turn to faith for comfort and support.
According to Brenna Connor, an analyst at Circana BookScan, and James Borrero, owner of Cornerstone Christian Bookstore, this surge is part of a larger trend of Americans returning to church and seeking comfort in faith.
Author's summary: Bible sales surge after Charlie Kirk's assassination.