The Matcha Phenomenon
Matcha, a Japanese green tea, has become a popular drink among various demographics, evolving from a niche favorite to a universally enjoyed beverage.
With its proliferation on the internet, matcha has gone beyond its intended scope, becoming a test of masculinity, a focus of women's health research, and a testament to the influence of social media.
It has become a test of masculinity, a focus of women’s health research and a testament to the influence of social media.
Initially, the matcha latte, with its sweet and creamy flavor, was associated with a mostly female consumer base.
Author's summary: Matcha's popularity reveals societal trends.
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