Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various organizations, has launched a 12-month marketing program targeting travelers in Queensland, Sydney, and Melbourne.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including Paramount, Jetstar, and Qantas
The campaign focuses on the region’s ability to deliver real and authentic experiences that are memorable and unparalleled.
The ‘Up for Unexpected’ brand campaign features adventure TV host Scott Hillier and is now live.
Author's summary: Townsville launches a massive tourism campaign.