With a New Name, Watershed Coffee Roasters Reaches Bend

Watershed Coffee Roasters Expands to Bend

With an in-house roasting operation, Bend, Oregon-based Watershed Coffee Roasters is finding its flow.

Previously known as Looney Bean Coffee, the downtown cafe has new signage, merchandise, and retail packaging reflecting the new name, and a steady supply of coffees roasted on site in a Valenta 7 electric fluid-bed roaster.

Customers can watch the roasting unfold behind a new live-edge counter inside the cafe, which features Juniper wood slabs from a local sawmill, fitting the rustic vibes of the longstanding local haunt.

Courtesy photo and photo by Ashai Photography, courtesy of Watershed Coffee Roasters.

Author's summary: Watershed Coffee Roasters expands to Bend with new branding.

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Daily Coffee News Daily Coffee News — 2025-10-23