Lululemon Partners with NFL and Fanatics
Lululemon has entered into an arrangement with the National Football League (NFL) and Fanatics Inc. to develop a line of fan apparel, seeking new avenues of growth.
The new collection, announced on Monday, marks Lululemon's first partnership with the league, featuring clothes for all 32 NFL teams.
- The line will be sold through NFL and Fanatics shops.
- Team stores will also carry the collection, starting in October.
The yoga-wear retailer searches for new avenues of growth.
Author's summary: Lululemon partners with NFL and Fanatics for fan apparel.
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