Australian Media in the Age of AI
Dentsu has launched its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three human behaviours - simplicity, sociability, and attention - will shape brand growth in a media landscape guided by algorithms.
The report, now in its 16th year, features insights from 30 global media experts and decodes global shifts reshaping marketing and media investment.
“In an age where every click and scroll is influenced by algorithms, the most powerful insights remain human.”
According to Will Swayne, Global Practice President, Media and Integrated Solutions, dentsu, brands can harness universal human truths to grow in 2026 and beyond.
- Simplicity
- Sociability
- Attention
Author's summary: Dentsu's report reveals human truths driving local growth.
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