USC's Strategy to Fill Galen Center
USC men's basketball coach Eric Musselman is working to increase attendance at Galen Center, which fell to just over 5,000 per night last season.
Average attendance has decreased from more than 6,000 in the final year of Andy Enfield's era. Musselman is blending social media and campus outreach to fill the center.
Winning alone isn’t necessarily enough
Musselman understands the importance of a multifaceted approach to attract fans.
Author's summary: USC's coach combines social media and outreach.
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