BTS is releasing limited edition hotteok-flavored Oreos - KEYT
By Auzinea Bacon, CNN (CNN) — K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is
keyt.comHere’s the latest on BTS and Oreo:
Direct answer
- BTS has partnered with Oreo for a limited-edition cookie inspired by hotteok, a Korean street pancake, featuring purple wafers as a nod to BTS fans. The product is being rolled out globally with presales starting June 1 and retail availability around June 8, 2026.[1][2][4]
Context and sources
- The collaboration was publicly announced in late May 2026, with multiple outlets confirming a hotteok-inspired, brown-sugar filling and BTS-designed embossments on the cookies, plus the purple wafers marking BTS fan symbolism.[2][4][7]
- Mondelēz (the Oreo parent company) described the cookies as a limited-time offering spanning 80+ markets, tying BTS’s Korean roots to the flavor concept and fan engagement campaigns.[7][1]
- Coverage from entertainment outlets emphasizes this as BTS’s first global snacking partnership of this scale, coinciding with the group’s return from military service and a broader push in 2026.[3][8][2]
Quick takeaway
- If you’re in Marseille or anywhere in France, you’ll likely find the BTS x Oreo cookies in major retailers or online shops when they release, with availability limited and specific to a set duration in 2026.[4][1][7]
Would you like me to pull a couple of local retailer options or set up a price/availability watch for your area? I can also summarize any official statements or press releases in more detail. Here are the sources I used for this update:
- BTS x Oreo press and coverage from People, E! News, and Variety-style outlets (May 26, 2026 announcements)[2][3][4]
- Mondelēz corporate rollout details (global availability, purple wafers, hotteok flavor)[1][7]
- Additional reporting on the collaboration’s scope and fan engagement[6][8]