Ferrari Luce EV Base Price Will Start at Nearly $650,000: Report
If true, that would make the new electric Prancing Horse's base price nearly double that of a 296 GTB.
www.roadandtrack.comHere's the latest I can share based on recent coverage.
Answer
- Ferrari’s Luce, the brand’s first electric model, is being reported with a starting price in the vicinity of €550,000 to €647,000 (roughly $645k–$650k) depending on the market and exchange rates, with potential +/-10% tweaks before finalization. This positions Luce as Ferrari’s most expensive regular-production model in the lineup, outside of invite-only specials.[2][3][4]
Overview
- What is the Luce? Ferrari’s first all-electric vehicle, a high-end four-door SUV/SUV-like model, previewed with limited design details and slated for a May reveal in Rome. The dialog around its price underscores Ferrari’s shift into ultra-luxury electric propulsion while preserving its performance-heritage image.[4][9][2]
- Price range and volatility: Bloomberg-based reporting from multiple outlets indicates a starting price around €550,000 (Italy) or roughly €500,000–€550,000 as initial references, with final figures potentially shifting by up to 10% before the market rollout. US-dollar equivalents in multiple articles cluster near the mid-$600k range, subject to currency fluctuations. This variability reflects early-stage pricing discussions before full public disclosure.[5][7][4]
Context and implications
- Market positioning: If confirmed near the reported levels, Luce would sit at the top end of Ferrari’s catalog, highlighting the luxury and exclusivity of electric super-luxury SUVs, and likely limiting mainstream adoption within Ferrari’s traditional customer base. Analysts and outlets frame the price as a litmus test for demand among high-net-worth buyers for ultra-luxury EVs.[8][2][4]
- Next milestones: Reports indicate a formal reveal in Rome around late May 2026, followed by more detailed specifications and options; final pricing will be announced or confirmed by Ferrari at or after the reveal date. Expect optional equipment and customizations to influence the final sticker price.[9][2][4]
Illustration
- A helpful frame: Think of the Luce as Ferrari’s bridge between exclusive supercars and high-end electric technology, priced similarly to other top-tier ultra-luxury SUVs rather than mainstream Ferraris. This mirrors the trend of luxury EVs where performance, craftsmanship, and branding command a substantial premium.[2][4]
Would you like a short, side-by-side comparison of Luce pricing signals from different outlets, or a quick list of expected specifications and options that could affect the final price? I can also pull the latest official Ferrari statements if you want the most authoritative price at a given date.
Citations
- Pricing reports and ranges from Road & Track and Car and Driver citing Bloomberg sources.[1][2]
- Additional corroboration on euro-based starting prices and potential final adjustments.[4][5]
- Context about timing of the reveal and positioning within Ferrari’s lineup.[9][2]