How Hailey Bieber's $1B Rhode Sale Changes Her Net Worth - ELLE
The deal has greatly changed her value.
www.elle.comNo — the latest reporting says Hailey Bieber is not a billionaire, despite Rhode’s sale to e.l.f. Beauty for up to $1 billion. The deal is split among cash, stock, earnout, co-founders, and investors, and Forbes and other outlets said she is still more likely worth in the nine figures, not over $1 billion.[1][5]
What changed
Rhode was acquired in May 2025, and that transaction dramatically boosted her net worth. However, the headline $1 billion refers to the company’s deal value, not the amount she personally receives.[3][1]
Why she is not a billionaire
Reports note that Bieber has co-founders and outside investors sharing in the proceeds, and part of the deal is contingent on future performance. That structure makes it unlikely her personal payout crosses the billion-dollar mark.[5][1]
Current takeaway
The most accurate recent read is that Hailey Bieber became very wealthy from the Rhode deal, but she did not become a billionaire.[1][5]