Monster partners with Lando Norris for new zero sugar ...
The latest launch follows the continued success of Monster’s zero sugar range, including Monster Ultra, up 18% in value sales in 2024
www.betterretailing.comHere’s the latest I can share based on recent reports:
- Monster Energy and Lando Norris have released Lando Norris Zero Sugar in multiple markets, starting in Europe in mid-2025 and expanding to the U.S. later that year. The flavor is described as a yuzu melon profile with Norris-branded can designs. This collaboration has been framed as a retailer-focused launch with prominent on-shelf branding and limited-time availability in some regions.[1][2][3]
- In the U.S., the product was launched around the Austin Grand Prix timeframe in October 2025, with a limited availability strategy and pop-up events to drive awareness and sampling in select markets.[2][3]
- Public-facing messaging emphasizes the “Last Lap Lando” branding and a distinctive can design featuring Norris’s helmet imagery, aiming to appeal to Gen Z energy-drink fans and energy-on-the-go shoppers.[3][1]
If you’d like, I can pull more details on specific launch dates by region, flavor notes, or retailer materials (POS assets, pricing, availability). I can also summarize coverage from major outlets or compile a quick timeline. Please tell me which angle you prefer.
Citations:
- Monster Lando Norris Zero Sugar announcement and flavor details.[1]
- U.S. launch timing around Austin Grand Prix and limited markets.[2]
- Complex overview of U.S. expansion and branding.[3]