Lidl's loyalty card becomes less generous, shoppers say
Under the changed system customers collect points rather than reward coupons, with £1 spent equalling one point.
www.bbc.comHere’s the latest on Lidl Plus loyalty changes:
- Lidl has overhauled its Lidl Plus program, shifting from reward coupons based on monthly spending targets to a points-based system. Each £1 spent now earns 1 Lidl Plus Point, which can be redeemed in the Rewards Marketplace for money-off vouchers or freebies. Some outlets also run “Extra Points” promotions on specific items or categories.[1][2][3]
- Initial promotions included a welcome bonus of 100 points for all app users, and double points on certain purchases (for example, fruit) during promotional windows. This is designed to boost engagement with the updated points framework.[3][1]
- Consumer sentiment has been mixed: some shoppers feel the new system requires larger overall spend to reach the same value as the old scheme, while others appreciate greater flexibility in how points can be used. Lidl and press statements emphasize continued access to personalized coupons, offers, and the ability to redeem existing earned coupons within a grace period.[2][5][6][9]
What this means for you in São Paulo (or Brazil more broadly):
- If Lidl operates a local Lidl Plus program, the core concept would likely resemble the UK rollout (points per pound translates to points per local currency unit), with a marketplace to redeem points and occasional promo boosts. Always check the Lidl Brazil app for region-specific rules, point values, expiry, and redemption options.
- Expect a transition period where existing discounts or expiring coupons retain validity for a short window, while the new points system becomes the default. If you had prior targets or coupons, confirm their validity window in-app or via customer support.
Illustration: example of how the new points work
- Spend £20 → 20 points
- Redeem 20 points for a £1 discount or use multiple points for larger freebies in the Rewards Marketplace (varies by local offers)
- Extra points promos can boost earnings on selected items
If you’d like, I can narrow this to a country-specific update (Brazil) and summarize any official Lidl Brazil guidance or local retailer responses. Please confirm whether you want a Brazil-focused summary.