Network 10 was seen at headlines as it restructures and navigate a shift in TV strategy. Ongoing coverage highlights local-city reporting with around a 160,000 national audience and stronger emphasis on local. 5pm bulletin gained some traction, the 7pm Deal or No Deal timeslot posted early gains. Melbourne studio refreshes as part of a broader network refresh. Brisbane and Perth viewership shows mixed results. Sources indicate these dynamics within Ten’s attempt to navigate a changing TV landscape.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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