Premier Sports seal deal to extend League Cup sponsorship until 2031
The SPFL confirmed a four-year extension to their deal with the broadcaster.
news.stv.tvHere’s the latest you asked for, focusing on Premier Sports.
-
Premier Sports has recently secured and expanded Scottish football broadcast rights. In particular, they won a five-year deal to show a set of Premiership matches, adding up to 20 live games per season in the UK and Ireland, complementing Sky’s coverage (which carries around 60 live matches). This means a record total of up to 80 Premiership matches broadcast across both networks next season, underscoring Premier Sports’ growing role in Scottish football coverage.[1]
-
In a separate development, Premier Sports extended its involvement with the SPFL by renewing the League Cup sponsorship and broadcaster arrangement through 2031, and adding coverage of the KDM Evolution Trophy. This extension includes a rise to 22 William Hill Premiership games per season on Premier Sports, up from prior levels, strengthening the channel’s slate of domestic football.[2]
-
If you’re looking for broader context, talkSPORT remains a major official broadcaster for Premier League football and other competitions through 2028, maintaining a wide set of live football rights across multiple leagues and events, including weeknight Premier League coverage and a flagship Saturday lunchtime game.[3]
Notes
- If you want, I can pull specific match schedules, channels, or regional availability for your location in Paris, France, as broadcasting rights can vary by country and platform.
- For ongoing updates, you might also want to check Premier Sports’ official site or their UK TV guide, which lists current fixtures and channel allocations.[4][6]
Citations
- Premier Sports rights to Premiership matches and total live Premiership broadcast figures.[1]
- SPFL extension with Premier Sports for League Cup until 2031 and Premiership game count increase.[2]
- TalkSPORT Premier League broadcaster status and broader rights coverage.[3]