Latest News About Subway news drives tech upgrades in Fresh Forward 2.0 across markets

Updated 2026-06-17 23:36

The chain announces digital upgrades as Fresh Forward 2.0 rolls out kitchen display systems to improve guest experience; European markets shows early positive reception on loyalty programs as part of a broader transformation strategy; in travel hubs and nontraditional venues serve affordable options and grab-and-go offerings upsurge; these efforts support Subway's ongoing push to streamline ordering and enhance on-site experiences across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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