Olivia Rodrigo's SOUR Tour Crashed Ticketmaster - Highsnobiety
Olivia Rodrigo stans are lamenting the near-impossible task of snagging tickets the SOUR tour, demand for which caused Ticketmaster to crash.
www.highsnobiety.comHere’s a concise update on the latest news about Olivia Rodrigo and Ticketmaster.
- Olivia Rodrigo’s tour has historically seen high demand that challenged Ticketmaster’s systems, including presales and crashes attributed to heavy traffic and automated bots in past events. This pattern has been noted in coverage surrounding her tours, including reports from 2021–2024.[1][2][3]
- In 2023–2024, Ticketmaster experimented with changes to the ticketing flow for high-demand tours (such as Rodrigo’s GUTS tour), including electronic delivery only and a delayed digital ticket release to curb scalping and improve controls.[2][4][10]
Illustration: A high-demand queue dynamic often accompanies popular artists like Rodrigo, where fans face waiting rooms, price disparities, and limited inventory as demand outstrips venue capacity.[4][1]
If you’d like, I can pull the most current headlines from reliable outlets and summarize any new regulatory developments or company responses related to Olivia Rodrigo and Ticketmaster.