MSNBC Launches 'MS NOW' Rebrand Campaign
MSNBC is beginning a new advertising campaign called "We The People" in preparation for its network name change to MS NOW. The campaign coincides with higher viewership on election day.
Promotional Spots Featuring Rachel Maddow and Maya Angelou
Two promotional messages will air, including one 60-second spot titled "Human Family," in which top host Rachel Maddow reads the preamble to the U.S. Constitution. The campaign also features the late Dr. Maya Angelou.
In one 60-second spot called “Human Family,” Maddow reads the preamble to the U.S.
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Author's summary: MSNBC initiates the "We The People" campaign for its MS NOW rebrand, featuring Rachel Maddow and Maya Angelou to connect with viewers on election day and beyond.
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