Havas Lynx Calls For Pharmas To Fight Health Misinformation
With "access to credible data," the pharma industry could have "the antidote" to non-fact-based info, says healthcare agency.
Pharma firms must take the lead in battling health misinformation, according to “Doctored Truths,” a new 72-page white paper from global healthcare agency Havas Lynx.
The problem is critical, says the report, with nearly one in three social media posts about health containing misinformation, and a third of patients regretting decisions made based on such distorted info.
the antidote
Author's summary: Pharma industry must lead the fight against health misinformation.
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