Event production agency Connect Live has rebranded as Vyra, marking a new chapter for the company as it builds on 20 years in live events.
The agency, known for its work with brands such as Lotus, Bentley, BYD, Aston Martin, Zenvo and Pirelli, said the move reflects its plan to expand into new markets and grow its creative and technical services.
“The agency is incredibly proud of its heritage and the relationships built along the way. This is not just a new name, it reflects our evolution and ambition. Vyra is movement, from the Latin roots of motion, symbolising growth, energy, and forward momentum, something that we are passionate about bringing to all of our clients.”
Managing director Joe Duffield made the statement.
Author's summary: Connect Live rebrands as Vyra after 20 years.