Impact of Google's AI Answers on Search Clicks
Organic and paid clicks have significantly decreased as Google's AI answers dominate search results, altering user interaction with search.
A recent analysis by Seer Interactive, which reviewed millions of impressions across over 3,000 queries, found that organic click-through rates on searches displaying Google's summaries dropped by approximately 61%.
- For queries with automated summaries, organic click-through rate fell from 1.76% to 0.61%.
- Paid search on those queries dropped from 19.7% to 6.34% over the same period.
Even searches without summaries saw a decrease in clicks, down roughly 41%, indicating a broader shift in user behavior.
Seer tracked 3,119 informational queries across 42 organizations from June 2024 through September 2025.
Author's summary: Google's AI answers reduce search clicks.
More News
- Employers must monitor workloads to protect staff wellbeing, says UNISON | Article, News, Press release | News | UNISON National
- Bridget Phillipson must not abandon special needs children | The Spectator Australia
- H Files | From Brazilian models to 'House Zero': Rahul Gandhi's shocking expose on Haryana polls
- Election Week comfort: mac & cheese, mashed potatoes and cocktails to soothe the soul
- Puget Bench for Lightroom Classic v1.0 now available by Jose Antunes - ProVideo Coalition
- Spotlight: Sudbury realtor is ‘crowned’ the winner in Reader Favourite Awards
- How to Talk About Sustainability Across the Political Divide
- Mexico's President Claudia Sheinbaum Groped During Public Walk in Mexico City, Raising Questions About Her Security
- The Impact Collaborative (SSIR)
- The billionaire loophole: How Canada’s tax system fuels inequality