Communicating Sustainability Across the Political Divide
Recent crackdowns on ESG and anti-greenwashing efforts are forcing brands to reevaluate their sustainability communications.
Earlier this year, US federal agencies circulated a list of nearly 200 words to be limited or avoided, including: climate crisis, climate science, clean energy, and pollution.
- inequality
- diversity
- race and ethnicity
- gender
- disability
- victim
- bias
- activists
- political
This list has significant implications for fashion brands with a sustainability focus, making it harder to communicate their efforts across the political divide.
Among those words were: climate crisis, climate science, clean energy and pollution.
Author's summary: Sustainability communications face challenges.
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