The Agentic Web: Unlocking Schema's Potential with NLWeb
The web's purpose is shifting from a link graph to a queryable knowledge graph, evolving the goal of technical SEOs from optimizing for clicks to optimizing for visibility and machine interaction.
Microsoft's NLWeb, an open-source project, bridges websites and AI agents, enabling the creation of natural language interfaces for any website. This allows publishers to transform existing sites into AI-powered applications, facilitating conversational content queries between users and intelligent agents.
NLWeb could play a role similar to HTML in the emerging agentic web.
By leveraging NLWeb, schema becomes a crucial SEO asset, powering smarter discovery and visibility. Technical SEOs can now focus on optimizing for visibility and direct machine interaction, rather than just clicks.
Key benefits of NLWeb include:
- Simplifying the creation of natural language interfaces
- Enabling conversational content queries
- Transforming existing sites into AI-powered applications
Author's summary: NLWeb revolutionizes SEO by leveraging schema for smarter discovery and visibility.
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