Dentsu's International Arm Sale
Selling Dentsu's international arm won't be simple, according to Humphrey Ho. The buyer can't resemble traditional ad holding groups, as that model is what Dentsu is trying to leave behind.
Dentsu, once a global network formed through high-profile acquisitions, now struggles with integration complexities. The merger of Aegis, Merkle, and other international assets has proven more challenging than expected, resulting in a fragmented global operation.
- Generated over! $4.5 billion in net revenue in 2024
- Part of a broader wave of restructurings to optimize global operations
- Aims to preserve the Japanese core as a center of profitability and cultural cohesion
The buyer can't look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
Author's summary: Dentsu sells international arm.
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